Facebook, Google and Apple had been developing technologies that use face recognition in making apps and function that will revolutionize the way people use computers and mobile phones. Facebook has launched ‘DeepFace’, its software that is able to recognize human faces close to a human brain’s accuracy. This was exciting news to many social media users since tagging and recognizing faces will be a breeze. But, this feature can also result in scary outcomes that people might not be able to reverse once this technology had been implemented on a larger scale.
Getting and Releasing People’s Identity
NameTag, a new app that aims to provide users with the online profile of anyone they meet, even for the first time, is one of the most advanced features that use face recognition. And though this app may come in handy in protecting people from potential offenders, many are still unhappy about the features of this app.
- Getting Rid of People’s Privacy
With the help of NameTag, people who capture the image of a person will be able to gather all the data that the Internet has about a person. This will enable a user to see the history and whole profile of the person without the latter’s consent. This is viewed by a US Senator as against privacy and human rights.
Anyone who has a photo or information online will not be able to protect their identity from anyone who has access to the Internet, which is frightening, considering the fact that everyone will be able to see everything that the person has done or provided online.
- A Big Help for People
Despite its disadvantages, NameTag is also viewed as a useful tool of looking up information about a person whom a user has just met. Convicted sexual offenders and people with criminal records will be apprehended more easily and will be avoided by people because NameTag users will be able to view a person’s criminal records as well.
This is a great advantage to many users, particularly parents. But, if not used properly, this can be a very dangerous tool that criminals and nefarious individuals can use to gather information about unsuspecting victims.
- Personalized Advertisement
Just like in Steven Spielberg’s movie, Minority Report, advertisements had become personalized since computers are able to recognize people and are able to provide proper advertisements that might be of interest to the viewer based on the activities and the interest of a person.
This is a big help to advertising companies but it can also pose problems since this strategy can be too personal and people might not want this kind approach since it might reveal a person’s personal interest in public.
Face recognition is a useful tool but debates have been going on regarding whether it should be widely used or not. This kind of technology can very well help protect society and make life simpler but it can also pose great threat especially if used in the wrong way. Thus, discussions are not taken lightly and the Senate is providing their insights regarding the matter.